Breaking the ice with an ice-cream campaign

 

In June and July, the Customer Management, Content and Sales Relations teams conducted a guerrilla campaign for local Présence Web Plus. The goal was simply to say thank you to customers – and surprise potential new customers with a congenial campaign.

Florence is Communication Manager at local.ch and plans all B2B campaigns. The half French has concluded her master in media sciences and communication sciences in Fribourg and worked during 5 years as an adviser on advertising agency side. In her last job before local.ch the Bernese planned various campaigns at Swiss Radio and Television in Zurich. In her spare time Florence loves to learn new languages, to go to concerts and to dance salsa.

With that aim in mind, the local.ch team went out on the street and into the shops in Zurich and Schaffhausen. All in all, the day was sweetened for around 280 people and good use made of the momentum to promote the local Présence Web Plus product.

The ice cream distribution was very well received. So well that the campaign was also repeated in the Bad Zurzach, Wetzikon, Effretikon, Basel, Glarus, Chur and Amriswil regions. Over 1000 people enjoyed the sweet refreshment.

The responses of the people visited were amusing and impressive. Some customers insisted on paying for the ice cream and refused to take no for an answer. Others however invited the local.ch team to a restaurant and offered them drinks.

Take a look at a few examples here. Have fun!

 
 

50 cup tickets for Round 3

 

local.ch is giving away 50 tickets for Round 3 of the Swiss Cup on 29 October.

Round 2 of the Cup brought about a bitter surprise when YB bowed out of the competition as the undisputed favourite against second division Buochs. 16 teams are still fighting to win the traditional cup trophy.

These teams include:

Lucerne – Aarau
St. Gallen – Thun
Köniz – Sion
Lugano – Grasshoppers Zürich
SC Buochs – Schötz
Wohlen – Basel
Münsingen – Wil
SC Cham – FC Zürich

Simply fill in the form by 21 October and with a little luck, you could win a pair of tickets for Round 3.

Good luck!

PS. We will be raffling off tickets again for the quarter-finals. Like our Facebook page to make sure you don’t miss the prize draw!

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Please enter your first name.
Please enter your surname.
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Please select a game.
Submit the result of this calculation: 10 - 1
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Conditions:
The deadline for participation is 21th Octobre 2014. local.ch will draw the winners and inform them in person. No correspondence will be kept about the competition. There is no right of appeal. The winnings cannot be paid out in cash. Your data will not be used for advertising purposes or disclosed to third parties.

 
 

Make way for the local.ch Android app update

 

The long awaited update is finally here and you’ll be blown away by its new, feather-light design. Version 5.2 has even more hidden treasures that now let you search quicker and find what you’re looking for as if by magic. So what makes all this possible…?

Weightless design & quick navigation

The local.ch Android app update and the brand new white look now make your searches even more attractive. The fresh design also features new navigation that makes it much more efficient.

Screenshot_2014-09-12-16-56-15[1]  Screenshot_2014-09-12-16-56-46  Screenshot_2014-09-12-16-56-29

Along with the navigation you’re used to at the lower part of your screen, the app now features a top bar navigation as well.
This allows you to easily switch between the search function, the weather and your call history by tapping or swiping.

 

Razor-sharp searches

Screenshot_2014-09-12-16-55-59What’s more, we’ve improved the search function to give you the best possible support in your daily life. Familiar terms now appear automatically and we also use your previous searches to make suggestions. This means that if you’re always searching for similar terms, the local.ch Android app now makes the search process more efficient by suggesting these terms, marked by a clock icon.

If you prefer not to receive these suggestions, you can simply delete your whole search history in your app settings.

Why not update your app now and try it out for yourself!

 
 

150 cup tickets for the 1/16-finals

 

local.ch is giving away 75 times two tickets for the second round of the Swiss Football Cup on 20/21 September.

The first round of the Swiss Cup took place without any surprises. Although some of the Super League teams such as YB and Sion encountered difficulties, all of the favourites made it through to the next round.

With a little luck you could win the chance to cheer them on in the stadium. Simply complete the form by 14 September.

Good luck!

 

Mandatory item
Bitte füllen Sie das Feld "Anrede" aus.
Please enter your first name.
Please enter your surname.
Please enter your street and house number.
Please enter your postcode / city.
Please enter your e-mail address.
Please select a game.
Submit the result of this calculation: 10 - 4
Please solve the math problem.

Conditions:
The deadline for participation is 14th September 2014. local.ch will draw the winners and inform them in person. No correspondence will be kept about the competition. There is no right of appeal. The winnings cannot be paid out in cash. Your data will not be used for advertising purposes or disclosed to third parties.

 
 

The winners of the personally signed shirts and footballs are…

 

In just a few days, the whistle will blow to start the first round of the Swiss Football Cup for another “David and Goliath” battle.

As official partner of the cup, local.ch gives away shirts and balls bearing the original signatures of the players and trainers from both finalist teams after each final match.

Before the traditional tournament begins its 90th season, we would like to announce the winners from the last competition.

The personally signed, unique prizes go to…

FC Basel match shirts:

FCB Martin K.
Christine M.
Tess B.
Claudia P.
Marc P.

FC Zurich match shirts:

FCZ2 Eliana A.
Peter K.
Armin L.
Antonio C.
Patrick R.

FC Basel footballs:

Ball1-0035 Mirjam L.
Alison B.

FC Zurich footballs:

Ball2-0037 Larissa Th.
Manja R.

Congratulations to all the winners and a big thank you to all the participants for taking part. We’ll run a similar competition again soon, and we’re constantly giving away lots of tickets for each round of the tournament. Simply subscribe to our blog or like our Facebook page.