Hackday 2014 – Make it Work!

 

One of the traditions we are most proud of is the local.ch hack day. This year we’ve made it even better: it’s two days instead of one. So twice the time and twice the awesomeness. As in the last years we will live-blog and live-tweet the event.

hackday 2014

 
 

Join joiz and local.ch on a discovery tour across Switzerland

 

What do a TV programme like “Switzerland for Beginners” and the directory platform local.ch have in common? They both love Switzerland. And they both want to make the country’s local and typical attractions accessible to a wide audience. Because Switzerland has so much to offer if you just open your eyes – or the local.ch app! – and get inspired by the urban and rural sights and attractions.

So in order to discover these exciting places, joiz, local.ch and Opel made their way to Solothurn, Geneva, Zug, Lugano and Appenzell. That covered three of the four language regions in Switzerland, along with many of the different aspects that makes our country so special. The south, the urban side and “picture book” Switzerland.

Before we headed off, we posted on Facebook and asked the community to use the local.ch platform to tell our editorial department about the “must sees” in their cities so that we wouldn’t miss any of the highlights on our discovery tour. We received a wide-ranging medley of fascinating “must sees” and “must dos”.

Which is why joiz.ch presenters Julian and Gülsha visited horses, mountains and a sprinkling of celebrities, were at the barbers, in a confectioner’s and by a fountain, why they tried stand up paddling, watched the alpine pasture procession, visited HC Lugano, took part in a dulcimer course and much, much more…

From Tuesday, 7 October, you can join joiz, local.ch and Opel on our discovery tour, every Tuesday for five weeks.

Programmes on joiz:

Switzerland for Beginners with Julian in Solothurn, 7 Oct., at 6.30 pm
Switzerland for Beginners with Julian in Geneva, 14 Oct., at 6.30 pm
Switzerland for Beginners with Gülsha in Zug, 21 Oct., at 6.30 pm
Switzerland for Beginners with Gülsha in Lugano, 28 Oct., at 6.30 pm
Switzerland for Beginners with Gülsha in Appenzell, 4 Nov., at 7.30 pm

 
 

Breaking the ice with an ice-cream campaign

 

In June and July, the Customer Management, Content and Sales Relations teams conducted a guerrilla campaign for local Présence Web Plus. The goal was simply to say thank you to customers – and surprise potential new customers with a congenial campaign.

Florence is Communication Manager at local.ch and plans all B2B campaigns. The half French has concluded her master in media sciences and communication sciences in Fribourg and worked during 5 years as an adviser on advertising agency side. In her last job before local.ch the Bernese planned various campaigns at Swiss Radio and Television in Zurich. In her spare time Florence loves to learn new languages, to go to concerts and to dance salsa.

With that aim in mind, the local.ch team went out on the street and into the shops in Zurich and Schaffhausen. All in all, the day was sweetened for around 280 people and good use made of the momentum to promote the local Présence Web Plus product.

The ice cream distribution was very well received. So well that the campaign was also repeated in the Bad Zurzach, Wetzikon, Effretikon, Basel, Glarus, Chur and Amriswil regions. Over 1000 people enjoyed the sweet refreshment.

The responses of the people visited were amusing and impressive. Some customers insisted on paying for the ice cream and refused to take no for an answer. Others however invited the local.ch team to a restaurant and offered them drinks.

Take a look at a few examples here. Have fun!

 
 

50 cup tickets for Round 3

 

local.ch is giving away 50 tickets for Round 3 of the Swiss Cup on 29 October.

Round 2 of the Cup brought about a bitter surprise when YB bowed out of the competition as the undisputed favourite against second division Buochs. 16 teams are still fighting to win the traditional cup trophy.

These teams include:

Lucerne – Aarau
St. Gallen – Thun
Köniz – Sion
Lugano – Grasshoppers Zürich
SC Buochs – Schötz
Wohlen – Basel
Münsingen – Wil
SC Cham – FC Zürich

Simply fill in the form by 21 October and with a little luck, you could win a pair of tickets for Round 3.

Good luck!

PS. We will be raffling off tickets again for the quarter-finals. Like our Facebook page to make sure you don’t miss the prize draw!

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Please enter your first name.
Please enter your surname.
Please enter your street and house number.
Please enter your postcode / city.
Please enter your e-mail address.
Please select a game.
Submit the result of this calculation: 5 + 4
Please solve the math problem.

Conditions:
The deadline for participation is 21th Octobre 2014. local.ch will draw the winners and inform them in person. No correspondence will be kept about the competition. There is no right of appeal. The winnings cannot be paid out in cash. Your data will not be used for advertising purposes or disclosed to third parties.

 
 

Make way for the local.ch Android app update

 

The long awaited update is finally here and you’ll be blown away by its new, feather-light design. Version 5.2 has even more hidden treasures that now let you search quicker and find what you’re looking for as if by magic. So what makes all this possible…?

Weightless design & quick navigation

The local.ch Android app update and the brand new white look now make your searches even more attractive. The fresh design also features new navigation that makes it much more efficient.

Screenshot_2014-09-12-16-56-15[1]  Screenshot_2014-09-12-16-56-46  Screenshot_2014-09-12-16-56-29

Along with the navigation you’re used to at the lower part of your screen, the app now features a top bar navigation as well.
This allows you to easily switch between the search function, the weather and your call history by tapping or swiping.

 

Razor-sharp searches

Screenshot_2014-09-12-16-55-59What’s more, we’ve improved the search function to give you the best possible support in your daily life. Familiar terms now appear automatically and we also use your previous searches to make suggestions. This means that if you’re always searching for similar terms, the local.ch Android app now makes the search process more efficient by suggesting these terms, marked by a clock icon.

If you prefer not to receive these suggestions, you can simply delete your whole search history in your app settings.

Why not update your app now and try it out for yourself!