In 2015 the most clicks at local.ch had to do with going out, driving and looking good

The Swiss search behaviour in 2015 did not change much in comparison with the previous year. "Restaurant", "Coiffeur" and "Garage" are still right at the front of search queries throughout the country. In the German-speaking cantons, lawyers (6th position) switched places with hotels (from 6th to 8th) in the rankings. Painting companies are a new arrival, showing up in the Top 10 for the first time. They beat out psychotherapists, who are no longer listed in the Swiss German Top 10. French speakers, however, searched more for physical therapists: "Physiothérapie" is in the Top 10 for the first time here as well. There were also small changes in Italian search queries. Trustees (formerly 9th place) fell out of the top 10, while hospitals were a new addition. The ratings indicate that construction ("Impresa costruzioni" at 2nd place and "Architettura, studi" 3rd place) is more significant here than in other parts of Switzerland.

We evaluated German, French and Italian queries using local.ch for 2015.

Deutsch:

Französisch:

Italienisch:

Restaurant

Café, Restaurant

Ristoranti, caffè, grotti, bar

Coiffeurgeschäft

Médecine générale

Impresa costruzioni

(Vorjahr Platz 3)

Allgemeinmedizin

Coiffure

Architettura, studi

(Vorjahr Platz 2)

Garage

Garage

Avvocati

Architekturbüro

Avocat

(Vorjahr Platz 6)

Saloni per signora e parrucchieri

Rechtsanwalt (Vorjahr Platz 8)

Bureau d’Architecte (Vorjahr Platz 5)

Medici dentisti

Zahnarzt

Médecine-dentiste

Garage

Hotel

(Vorjahr Platz 6)

Assurance

Hotel (albergo), motel, pensione

Schreinerei

Hôpital

Assicurazioni

Malergeschäft

(Vorjahr Physiotherapie)

Physiothérapie

Ospedale

Author: Gregor Faust

Gregor Faust is a communications expert. Born in Basel, he studied legal sciences but his passion always lay more with languages than with the law. Since his internship as an advertising copywriter, he has been active in communications, where he has worked for prestigious agencies as well as with clients. Among other things, Gregor Faust has worked as media spokesperson and as Deputy Manager of Communications for local.ch and search.ch.

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Published: 18. December 2015