Over the past weeks, we have focused our efforts on setting up a new technical platform to support our website, local.ch.

You may not have noticed – that was our objective. For us, the idea was to give the impression that the airliner’s engine had been smoothly replaced during the flight so that you, the passenger, barely felt any turbulence. Throughout the month of April, your visits to our site were progressively diverted to the new platform. We ensured that no one was left behind, that each passenger remained comfortably seated. In other words, we brought our loyal audience on board and landed safely on the new platform.

Of course, the running around like headless chickens continues meanwhile. Some people persist in monitoring the host of existing web traffic indicators, although they mean a bit of everything and a whole lot of nothing.

For our part, we prefer to look ahead to the future. Can you imagine all the improvements and new services that we could offer? That’s why we have chosen to focus on this balancing act, rather than keeping our eyes glued to traffic statistics. In fact, local.ch’s new platform creates significant opportunities to enable a more user-friendly, interesting and faster use of our website. 

We have even found time during this in-flight operation to make a few improvements, such as:

– quick and clear presentation of information on shops and businesses that you are looking for (opening hours, presentation of the firm and its products, photos, videos, panoramic virtual visits).

– an enlarge function that allows you to increase the size of the map at any time in order to locate your search results.

– an area on the homepage that speeds up access to some of our services and to important information, such as emergency numbers.

But the best is yet to come in the weeks and months ahead, without missing a beat. Stay tuned!
Gregory Grin

Head of web Business